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Public Service Announcements
The Cancer Project has produced a number of public service announcements
that are available to any media outlet that would like to use them.
To order copies, please e-mail your request to psa@cancerproject.org.
TV PSAs
Veggie Hunter
An intrepid scientist searches the darkest jungles in remote corners of the earth to find exotic substances and powerful remedies to prevent cancer—only to discover that cancer prevention is as close as his grocery store. “Veggie Hunter,” a public service announcement from The Cancer Project, will help viewers and their families prevent cancer and other health problems by letting them know the benefits of a diet rich in fruits, vegetables, whole grains, and legumes.
Cancer Prevention for Your Family
At the age of 8, Jennifer Landon lost her father, Michael Landon, to cancer. Now Jennifer, an Emmy Award-winning actress in her own right, is speaking out about the disease that took her father's life. In this Cancer Project PSA, which features family photographs and video clips, Jennifer explains that she remembers her dad, who starred in such hit shows as Bonanza, Little House on the Prairie, and Highway to Heaven, as a particularly strong man. His health, she recalls, seemed perfect. But then he was diagnosed with pancreatic cancer. “Three months later, my dad Michael died,” Jennifer explains. “Today we know a lot about preventing cancer,” Jennifer Landon tells viewers. “If you smoke, quit. Eat more vegetables and fruits. Have more vegetarian and vegan meals. These steps are powerful—for you and your whole family.”
Download a FREE copy of The Cancer Survivor’s Guide, a nutrition guide with more than a hundred cancer-fighting recipes >
Poker Night
More than 186,000 men in the United States will be diagnosed with prostate cancer in the next year. But studies have shown that men who have three or more servings of vegetables a day have a lower risk of prostate cancer compared with those who eat fewer fruits and vegetables. "Poker Night," a humorous new PSA from The Cancer Project, a PCRM affiliate, opens with an engaging group of average, middle-aged men enjoying an evening of poker, banter, and healthy low-fat snacks. When an unsuspecting new player enters carrying a large bucket of fried chicken, the players subject him to good-natured "new guy" ribbing-and the new guy learns that a low-fat vegetarian diet can help prevent prostate cancer. Order a FREE copy of Healthy Eating for Life: Food Choices for Cancer Prevention and Survival >
Crash Course
From better bike helmets to safer car seats, scientists constantly find new high-tech ways to protect our children from accidents. But today, many parents struggle to safeguard their kids from another threat: obesity and other diet-related health problems that can set the stage for cancer and heart disease later in life. "Crash Course," narrated by actress Lisa Edelstein who stars in the hit medical drama House, helps parents understand the health benefits of a diet rich in whole grains, fruits, and vegetables.
Protective Gear
A lot goes into protecting children from harm, but we should not overlook one of the best protections of all—a healthy vegetarian diet. This PSA explains how a diet rich in beans, whole grains, fruits, and
vegetables can help kids protect themselves from diseases like cancer,heart disease, and obesity.
Technology
This PSA stresses the importance of a healthy diet for cancer
prevention and survival. The spot outlines traditional
cancer treatment and diagnostic methods and then details
how a healthful diet can help patients combat this deadly
illness. Real-life PCRM physicians are featured in a hospital
setting. World-renowned actor Anthony Hopkins provides
the voiceover for this powerful spot.
Powerful Weapon
This PSA mimics the ubiquitous pharmaceutical ads, featuring
a bean in the place of a pill. It explains how a diet rich
in beans, whole grains, fruits, vegetables, and other high-fiber
vegetarian foods can help with cancer prevention and survival.
Radio PSAs
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Healthy Beginnings
From better bike helmets to safer car seats, scientists constantly find new high-tech ways to protect our children from accidents. But today, many parents struggle to safeguard their kids from another threat: obesity and other diet-related health problems that can set the stage for cancer and heart disease later in life. Narrated by House’s Lisa Edelstein, “Healthy Beginnings: Protecting Children from Obesity” helps parents understand the health benefits of a diet rich in whole grains, fruits, and vegetables.
Sir Anthony Hopkins on Cancer Prevention
This radio PSA features Academy Award-winning actor Sir Anthony
Hopkins with a message about how a healthful, plant-based diet
can help with cancer prevention and survival.
Powerful
Weapon 60:
This PSA educates the public about the importance of a healthy
diet for cancer survival and prevention. It mimics a pharmaceutical
ad by promoting a healthy vegetarian diet in place of a pill.
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PRINT PSAs |
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Your Body Is an Instrument of Expression
Dorothy Hamill captured our hearts in 1976 when she won the gold medal at the Winter Olympics with her transcendent figure skating. But in 2007, America’s sweetheart was diagnosed with breast cancer. Today, she is thriving, cancer-free, and anxious to spread the word about the cancer-fighting benefits of a healthy diet rich in vegetables and fruits. Download a FREE copy of The Cancer Survivor’s Guide, a nutrition guide with more than a hundred cancer-fighting recipes >

Cancer Prevention for Your Family
At the age of 8, Jennifer Landon lost her father, Michael Landon, to cancer. Now Jennifer, an Emmy Award-winning actress in her own right, is speaking out about the disease that took her father's life. In this Cancer Project print PSA, which features a family photograph, Jennifer remembers her dad, star of Bonanza, Little House on the Prairie, and Highway to Heaven, who died of pancreatic cancer. “Today we know a lot about preventing cancer,” Jennifer Landon says. “If you smoke, quit. Eat more vegetables and fruits. Have more vegetarian and vegan meals. These steps are powerful—for you and your whole family.” Download a FREE copy of The Cancer Survivor’s Guide, a nutrition guide with more than a hundred cancer-fighting recipes >

Imagine
a doctor handing you a grocery list instead of a prescription.
That’s the message in our latest print PSA from
the Cancer Project called “Prescription
for Health.” This PSA features the dramatic image of
a pill bottle literally bursting with foods rich in cancer-fighting
antioxidants. You can download a variety of sizes suitable
for both magazines and newspapers in either color or black
and white.
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